We are searching for active and inspirational male and female individuals to
be Ambassadors for a major car brand’s new luxury model.
Real life parents with a positive outlook and ‘seize the day’ mindset, who
strive to make the most of time with their family, encouraging them to
enrich their lives, physically and mentally.
Mums or dads with impressive careers, accomplished businesses or interesting
vocations who have demonstrable interests and pursuits that can be
communicated via a commercial campaign.
Accessible and engaging characters who redefine the meaning of being active
with the family with an educated, intelligent point of view of what matters
in life.
Although not ‘famous’, they must be people who are successful and well
respected in their field of work, no matter how niche that may be.
Seeking:
REAL PARENTS:
a.. Are in their 40s, and from anywhere in Europe
b.. Are authentic, cultural and connected to the outside world
c.. Have an established social media following
d.. Seek to be active in their own time, as well as that spent with their
loved ones
Passions and lifestyle choices to consider (but not limited to)
a.. Physically Active: Sailors, Rock Climbers, Cyclists, Yogis
b.. Culturally Active: Chefs, Musicians, Photographers, Artists,
Entrepreneurs
Mindfully Active: Environmentally, Socially, Globally,
Philanthropically
Applicants MUST
a.. Have a full clean driving license
b.. Have a passport
c.. Not already be associated with any automobile brand
The Brand Ambassadors will
a.. Attend day shoots (PR/ film/ photography/ brand film)
b.. Participate in media interviews (phone/ email/ video/ events)
c.. Attend events (Goodwood/ VIP dinners)
d.. Use own established social media channels to promote brand
e.. Be the ‘face’ of the campaign
Shooting
a.. Shoot days for photographic and video content throughout 2016
b.. Events in the UK and Europe (no more than 3 days at a time)
c.. Likely maximum of 15 – 20 days in total (TBC)
Fees
a.. £500 per day fee (events/ shoots/ interviews)
b.. £250 per travel day
c.. £10,000 usage
Usage
a.. All print and digital media
b.. Territories: Pan-European (print) + global (online)
c.. Term: 12 months (options to extend to 2nd and 3rd year as per original
contract)