Commercial for JD WILLIAMS

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Shoot: Thursday 7 July to Sunday 10 July in Czech Republic
(possibly Prague and surrounding areas) Wardrobe IN MANCHESTER 28th June
(Must be available)

Fee: £9,000

To include:

4 x Shoot days
2 x Travel dates

Wardrobe in Manchester (travel will be paid on top)

(flights, travel and accommodation to the Czech Republic with be provided on

Territories: UK and Eire

Term: 6 months

This fee is to cover a complete buyout for 6 months starting 1 September
2016 for all media – there are two TVCs, Autumn & Winter that will be filmed
at the same time. There are also numerous cut downs and re-edits. We will be
shooting over 4 days. Each day will be a combination of Filming for the TV
commercials and Photography. There will also be behind the scenes filming
and possibly some simple hair/makeup/style tutorials.

Fee also includes 6 months buyout for internet and client website. Press and
print including catalogues and all media.

We see a group of Friends, (in 2 separate adverts) who have their own sense
of fabulous style, meeting for a lovely Autumn weekend away and then again
in a snow covered lodge as a pre Christmas girly getaway.

We capture special moments that our ladies share while effortlessly showing
the range. The emphasis is on how clothes enhance the style and
personalities of our women and how fabulous they look when they are feeling
their best, and their best-dressed.

There’s a strong emphasis on their unique sense of style and how good they
look. The ads are a celebration of their relationship and the fun they have



Must have a curvy shape .

Group of friends, they have know each other for years and are totally
comfortable in each others company. They need to feel like they have know
each other forever. Imagine walking into a champagne bar and spotting a
group of female friends on a night out. You can recognise individual
personalities, yet you know they belong together. It’s important that
whatever our ladies are doing feels age appropriate. This is not a ‘messy’
night out. Yes, they are letting their hair down, but they are doing so
gracefully and with sophistication.

They are confident, aspirational and comfortable in their ‘own skin’ and
their style reflects this. They have their own very unique sense of style
styles, they don’t need to ‘fit in’. They have their have own individual
personalities and wear clothes that reflect this. Must have great
expressions and we want a variety of body shapes and sizes.

Aspirational, attractive but not out of reach. We cast models/ actresses who
look in their 40s and 50s who know how to relax and be themselves on camera,
who can effortlessly project a vibrant personality. Interesting faces and
charismatic characters.

Whilst stylish and contemporary it is key that our cast embodies 1 of the
five unique styles we aim to promote.

• BOHO: She loves a bold print and a long dress that elongates her figure.

• CLASSIC: She is well put together with a polished, stylish hairstyle. She
likes the practicality of a well-cut pair of trousers and flats, but loves a
pop of colour and an interesting jacket, like a cape.

• EFFORTLESSLY STYLISH: She is the most on-trend of our group. Her outfits
are considered but she doesn’t spend too much time worrying about how she
looks. A simple shirt dress and ankle boots are her go-to.

• CASUAL: She likes comfort and practicality but loves details that make her
outfits feel more glamorous, like a statement jacket.

Dress size: 8 -16

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