STILLS for SURE DEODORANT ‘Everyday Athletes’
Really quick turnaround this one – CASTING MONDAY AND SHOOTING TUESDAY!
Summary Two images in a print campaign for Sure/Rexona deodorant ‘Everyday Athletes’. One male and one female. We see our hero on a bicycle, face on – the look and poise is like that of a tour de france rider, however the bike is much more city bike than racer, with a basket full of shopping/work bag in the front. It’s clear they are ‘everyday athletes’.
Fee : £300 BSF + £10,000 for 1 year global POS and digital usage – STILLS ONLY.
Quick and accurate suggestions please for:
MERO: (Male, 28 – 35) Male, aged 28 to 35 years old. Any ethnicity with dark, short mid length hair and dark eyes. Average build, not too athletic but not obviously overweight either. A characterful face. Chiselled, clean shaven with fuller lips. Perhaps an everyday, approachable look with a unique twist…? Appearance: Eastern European, Mediterranean, Scandinavian, White
HEROINE: (Female, 25 – 30) Female, aged 25 to 30 years old. Caucasian with longish Brunette or dark Blonde hair. Light eye colour. Slim but not muscular build. Average 10-12 size. A chiselled face with fine features. Large eyes and fuller lips. A natural, understated look. Appearance: Eastern European, Mediterranean, Scandinavian, White