This commercial will get kids excited about bikes again and show them the
fun & adventures you can have on a bike.
The kids we cast must be genuine bike rides/enthusiasts!
Fee: see below
We are looking for genuine authentic bike fans. Kids who love riding bikesa
and like to talk about ridign/having fun on their bikes.
Kids who use there bikes to get them everywhere, from fantasy/mythical
worlds to hanging out with their mates.
We want to hear about how important their bikes are to them, and how having
a bike has changed their lives. We’d get them to tell us what having a bike
means to them, emotionally, and how it helps them out in the real world.The
feeling of freedom and speed and excitement and how having a bike gives them
mobility and access to fun.
Seeking:
KIDS: 3-8yrs old. They love their bikes.
We are looking for a mix of girls and boys in each age range.
The children MUST be genuine cycling enthusiasts. Whether they are a super
speedy young balance bike rider, or an older kid getting more interested in
racing, they must enjoy cycling, be proficient on a bike and use their own
bike a lot. They must be able to talk about their bike, why they love it and
what it enables them to do, and adventures they’ve been on.
3 – 8 year olds
We’re looking for chatterboxes with big personalities and big imaginations!
Kids who can ride a bike (we want to film them in a studio pedaling on a
bike), who can make up stories, feel comfortable on camera and are brimming
with energy. They may be a princess/prince escaping a dragon or winning a
race with Bradley Wiggins – we will use animation to show what they are
describing.
Fee: BSF £180
Recall: £20
Wardrobe: £30
Chaperone fee: £80
Buyout: £500
KIDS: 9-12yrs old. MUST BE BIKE ENTHUSIASTS! Love to talk about bike riding and
why they love it so much.
We are looking for a mix of girls and boys in each age range.
The children MUST be genuine cycling enthusiasts. Whether they are a super
speedy young balance bike rider, or an older kid getting more interested in
racing, they must enjoy cycling, be proficient on a bike and use their own
bike a lot. They must be able to talk about their bike, why they love it and
what it enables them to do, and adventures they’ve been on.
9 – 12 year olds
We’re looking for a range of kids personalities – some serious, some cool,
some fun loving. They need to appeal to other 12 year olds.
The types of cycling we want the kids to be passionate about for this age
range are:
• racing,
• urban adventurer (using bike to ride to school, visit mates, ride around
the local park etc),
• rural adventurer (freedom to travel around the countryside),
• mountain biker
There may be some script for these roles.
We can use a mixture of animation and live action footage shot off the back
of bikes using go pros. With a rigged-up bike we can go down the gnarliest
mountain bike trails, whiz through town day and night, go through parks and
estates, through traffic
and over jumps at the skatepark.
Fee: BSF £180
Recall: £20
Wardrobe: £30
Chaperone fee: £80
buyout:£500