Commercial for ALPEN – Grenola & Muesli.

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Shoot: 23rd March 2016 or 24th March 2016

Adult Fee: £250 per 10 hour day (overtime payable at 20% of the Daily
Fee per hour following the 10th hour). Wardrobe £50

Territory: Principal Media is UK & ROI. Secondary Media and non
territorial media i.e. Internet/digital use is global by nature)

Principal Media: All forms of audio-visual media and communications
including but not limited to any and all forms of television, all forms of
online/internet, wireless and other on-line or off-line transmissions,
including (without limitation) any an all forms of broadcast and
transmission via terrestrial hertzian waves, satellite, cable, wire,
computer and telephone networks (including mobile), in store, public
location, banner and social media channels and any and all electronic media
whether now or hereafter invented without restriction.

Secondary Media: All forms Public Relations (editorial in print, broadcast,
internet and events), all forms of awards and show reels, digital archive
systems, any manner of internal communications, education and training,
programme editorial, film festivals, trade fairs, exhibitions and the like
without exception and Client and Agency websites (to include Client
controlled and branded web pages, including Client YouTube Channel). All
Agency promotion. Secondary media is worldwide in perpetuity. This is for
corporate use only and not for any advertising media or promotion of the
product

Term: Principal Media is 12 months (TV broadcast is limited to
two 8 weeks burst only during this period). Secondary Media may be used by
Client and Agency worldwide in perpetuity.

Usage fee: £3,000 payable upon first transmission, if featured in the
final cut.

**Please see linked deal memo from advertising agency**

https://dl.dropboxusercontent.com/u/6431721/Alpen%2B-%2B%27It%2BStarted%2BSo%2BWell%27%2B%2BFeatured%2BArtist%2BUsage%2BSummary.pdf

For the young girls the licensing time is 5-7 days.

***Please include age and licensing time when submitting
suggestions***

Please do not suggest anyone who has appeared in any advertising or
marketing communications for any competitor brands/products e.g. breakfast
cereals including granola and muesli in the last three years.

Our families are likeable, natural, believable and relatable but not
perfect. We like them because they remind us our own families.

Seeking:

HELEN: aged 30 – 35. Mid length Brown hair. A curvy, friendly faced brunette in her thirties.
Likeable / Believable / Fun, Charismatic, Charming, Playful, has a sense of fun, Good Hands, Good Teeth

***Real mother and daughter would be Fantastic***

She is a real go getter. Never the one to shy away from a
challenge, or opt out when the chance to do something funny and silly. She’s
the life of the party, a well connected social butterfly with a great honky
laugh, quick to make friends and loved by everyone she meets. She’s not
usually terrible at co-ordination, but implying she’s got above average
motor skills would simply be untrue.

She may have fallen over at the office party last year,
but after a few laughs it was mostly forgotten. She is absolutely a morning
person, so today she is in her element. Sure, she doesn’t always wake up in
a great mood, but when she does, she does it well. Humming in the kitchen,
it’s the first proper blue sky spring day of the year, and she’s not going
to waste a second. This morning she’s in her favourite comfy tracksuit
bottoms and white shirt that Sophie bought her for Christmas.

DAVID: aged30 – 35. caucasian. Likeable / Believable / Fun, Charismatic, Charming, Playful, has a sense of fun,
Good Hands, Good Teeth.

David is not a morning person, but that’s ok. He’s a great cook, so tonight’s dinner will
more than make up for any other imperfections. He promised Sophie (their
daughter) that this weekend would finally bring the weather she’s been
pining for – optimal kite flying conditions.

Fee: as above

SOPHIE: aged7 – 9. She is a proper tomboy. No pink frills or fru fru for her,
she is a serious scientist and prolific experimenter. On a rainy day she’ll
be found in the garden knee deep in mud observing slugs.

***Licensing time 5-7 Days***

***Please include age and licensing time when submitting
suggestions***

Possibly real families
Real Mother and daughter

**Please see linked deal memo from advertising agency**

https://dl.dropboxusercontent.com/u/6431721/Alpen%2B-%2B%27It%2BStarted%2BSo%2BWell%27%2B%2BFeatured%2BChild%2BUsage%2BSummary.pdf

Fee: £180 per day. Chaperone fee £90 per day. Wardrobe £50

Territory:

Principal Media is UK & ROI. Secondary Media and non
territorial media i.e. Internet/digital use is global by nature)

Principal Media: All forms of audio-visual media and
communications including but not limited to any and all forms of television,
all forms of online/internet, wireless and other on-line or off-line
transmissions, including (without limitation) any and all forms of broadcast
and transmission via terrestrial hertzian waves, satellite, cable, wire,
computer and telephone networks (including mobile), in store, public
location, banner and social media channels and any and all electronic media
whether now or hereafter invented without restriction.

Secondary Media: All forms Public Relations (editorial in
print, broadcast, internet and events), all forms of awards and show reels,
digital archive systems, any manner of internal communications, education
and training, programme editorial, film festivals, trade fairs, exhibitions
and the like without exception and Client and Agency websites (to include
Client controlled and branded web pages, including Client YouTube Channel).
All Agency promotion. Secondary media is worldwide in perpetuity. This is
for corporate use only and not for any advertising media or promotion of the
product

Term: Principal Media is 12 months from first use.
Secondary Media may be used by Client and Agency worldwide in perpetuity.

Usage fee: £1,000 payable upon first transmission, if
featured in the final cut.

STEVE: He’s mid to late 40s. Likeable / Believable / Fun, Charismatic, Charming
Playful, has a sense of fun, Good Hands, Good Teeth.

Steve is an Essex man, born and bred. He’s a specialist
builder, proud member of the Barmy Army and regular provider of comedy at
his local cricket club.

Fee: Adult fee

HEATHER: 40’s Likeable / Believable / Fun, Charismatic, Charming
Playful, has a sense of fun, Good Hands, Good Teeth.

His missus, is a playful stirrer, who loves to make fun of
Steve. Since Steve hit 40, she’s encouraged him to switch up his pre-game
full-English for a delicious bowl of Alpen with fruit, as a little less
bacon in his diet isn’t going to hurt at this point.

Fee: Adult fee.

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